Why Does Graphic Design Matter?
Updated: Sep 18, 2019
Graphic design enhances how you communicate your brand to the world. It visually shows that your brand is not only effective, but also beautiful and innovative. Here are just a few reasons professional graphic design can help your business:
Great first impressions make a difference
Graphic design is important for any business wanting to make a quick, lasting, & positive impression. The first few seconds a potential client/customer interacts with your brand in any capacity will set the tone for the rest of your business relationship.
When a customer experiences your brand for the first time, they are most likely going to dig for more info via your Facebook page, website or on Google before reaching out. What does your website say about your brand? Does the imagery and message explain what you do, and why you are successful in your business? What sets your brand apart from your competition? Great graphic design can quickly bring answers to these questions.
Creativity kills competition
To stay ahead of your competition, you’ve got to get creative. Creative content can answer a question, solve a problem, or build off an idea in an innovative way. Graphic design can be used to emotionally connect with people by visually showing the audience what life would look and feel like with "PRODUCT X" and the problems it can solve.
Design = credibility + professionalism
Graphic design can play a significant role in the decision-making process. Companies that invest in quality graphic design are perceived to be more trustworthy. Presentation and perception can make or break any business. People look for signs of professionalism to convince them that you can be trusted. It’s important to present your business in the best possible way by investing in quality graphic design.
Graphic Design Ensures Consistency
If your visual brand is inconsistent then your customers and prospects probably won't remember you. A benefit about using a professional graphic designer is that they can also develop a brand style guide to ensure consistency across all your marketing collateral so that your customers instantly recognize you in the marketplace.
Remember, good graphic design can help give your business credibility but, great graphic design can really help you stand out from the competition.
Checkout my portfolio to see examples of how Graphic Design helped some of my clients.